Today is the continuation from last week’s episode on the subject of Trapped Customers. In the first episode on the subject we defined what we mean by “trapped” customer and some of the pitfalls. In this episode we will look at how to avoid or respond to the situation. Sometimes it is inevitable, but they should NEVER feel trapped.
If you are listening to these podcasts in reverse order – something I do myself – I recommend you stop now and go listen to the earlier episode first. Then come back and join us.